Course Content
Module 1: Foundations of Big Qual
What it is, why it matters, and when to use it
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Lesson 1.1: What Is Big Qualitative Data?
00:29
Lesson 1.2: When Big Qual Methods Add Value
Lesson 1.3: The Big Qual Landscape
Module 2: Tools and Approaches
Practical overview of what's available
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Lesson 2.1: AI-Assisted Qualitative Analysis
Lesson 2.2: Network Analysis and Discourse Mapping
Lesson 2.3: Process Mining for Qualitative Research
Lesson 2.4: Social Listening Platforms
PHP fundamental
00:01:00
Module 3: Ethics and Quality
Doing Big Qual responsibly and rigorously
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Lesson 3.1: Ethical Frameworks for Big Qual
Lesson 3.2: Maintaining Rigour at Scale
Module 4: Choosing Your Approach
Practical decision-making for your research
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Lesson 4.1: The Big Qual Decision Framework
Lesson 4.2: Your Next Steps
Introduction to Big Qualitative Data Methods
  • Defining “big” in qualitative terms — it’s not just about volume
  • The spectrum from traditional qual to computational approaches
  • Why this matters now: the data explosion researchers face
  • Duration: 12 minutes
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